论文标题

生成AI对视觉内容营销未来的影响

The Impact of Generative AI on the Future of Visual Content Marketing

论文作者

Mayahi, Shiva, Vidrih, Marko

论文摘要

在当今的营销世界中,有必要具有视觉上吸引人的内容。由于用于大众传播和扩展视觉进步的小工具的广泛可用性,视觉材料已成为每个公司的重点领域。同样,人工智能也在发展,事实证明,它是迄今为止最具革命性的技术进步。视觉内容与人工智能的集成是获取和保留忠实客户的关键;它缺乏任何生产的总体营销策略,这会增加一个危险信号,最终可能导致该公司的市场份额较小。

In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and extended visual advancements. Similarly, artificial intelligence is also gaining ground and it is proving to be the most revolutionary technological advancement thus far. The integration of visual content with artificial intelligence is the key to acquiring and retaining loyal customers; its absence from the overarching marketing strategy of any production raises a red flag that could ultimately result in a smaller market share for that company.

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