论文标题
“在复杂问题上简单” - 有关气候变化的视觉数据交流的帐户
"Being Simple on Complex Issues" -- Accounts on Visual Data Communication about Climate Change
论文作者
论文摘要
数据可视化在传达有关气候变化以及刺激参与和行动的科学证据方面起着至关重要的作用。为了调查如何更好地利用可视化来传达气候变化的复杂性，我们对气候变化，数据可视化和科学通信领域的17名专家以及12个外行人进行了访谈。除了有关气候变化通信和数据可视化的各个方面的问题外，我们还要求参与者分享他们认为的是两个示例性气候变化数据可视化的主要外卖消息。通过主题分析，我们观察到有关所包含内容，消息的长度和抽象以及参与者组之间的感官过程的差异。平均而言，专家表达了较短和更抽象的消息，通常是指更高级别的结论，而不是具体的细节。我们使用发现来反思设计决策，以创建更有效的可视化，尤其是在针对外行观众的新闻媒体中。我们在此根据观众的需求，简化和准确性之间的权衡以及使可视化吸引人的技巧讨论内容的改编。
Data visualizations play a critical role in both communicating scientific evidence about climate change and in stimulating engagement and action. To investigate how visualizations can be better utilized to communicate the complexities of climate change to different audiences, we conducted interviews with 17 experts in the fields of climate change, data visualization, and science communication, as well as with 12 laypersons. Besides questions about climate change communication and various aspects of data visualizations, we also asked participants to share what they think is the main takeaway message for two exemplary climate change data visualizations. Through a thematic analysis, we observe differences regarding the included contents, the length and abstraction of messages, and the sensemaking process between and among the participant groups. On average, experts formulated shorter and more abstract messages, often referring to higher-level conclusions rather than specific details. We use our findings to reflect on design decisions for creating more effective visualizations, particularly in news media sources geared toward lay audiences. We hereby discuss the adaption of contents according to the needs of the audience, the trade-off between simplification and accuracy, as well as techniques to make a visualization attractive.
