论文标题
我可以投资元评估吗？通过信息采用模型的角度，获得的信息和感知风险对购买意图的风险的影响
Can I invest in Metaverse? The effect of obtained information and perceived risk on purchase intention by the perspective of the information adoption model
论文作者
论文摘要
Metaverse是一个虚拟宇宙，结合了物理世界和数字世界。人们可以社交，玩游戏，甚至可以在这种虚拟环境中创建自己的化身。在投资方面，Metaverse的增长非常快，对消费者来说既是一个有利可图的风险领域。为了用于投资目的，要输入元评估，有必要进行一定的研究并收集信息。在这个方向上，研究的目的是确定消费者对元世界获得的信息质量的影响，信息的可靠性和感知的风险，从信息采用模型的角度来看。对于研究，数据是从495名对元投资感兴趣的消费者在线收集的。 AMOS和SPSS软件包程序用于分析。首先，对变量的基本结构进行了描述性统计分析。然后测试了模型的可靠性和有效性。最后，使用结构方程模型来测试提出的模型。根据调查结果，信息的可靠性和质量对购买意图产生了积极和显着影响，而感知的风险会对购买意图产生负面影响。
Metaverse is a virtual universe that combines the physical world and the digital world. People can socialize, play games and even shop with their avatars created in this virtual environment. Metaverse, which is growing very fast in terms of investment, is both a profitable and risky area for consumers. In order to enter the Metaverse for investment purposes, it is necessary to do a certain research and gather information. In this direction, the aim of the study is to determine the effect of the quality of the information obtained by the consumers about the metaverse world, the reliability of the information and the perceived risk, on the purchase intention from the point of view of the information adoption model. For the research, data were collected online from 495 consumers who were interested in metaverse investment. AMOS and SPSS package programs were used in the analysis. First, descriptive statistical analyzes were made for the basic structure of the variables. Then the reliability and validity of the model were tested. Finally, the structural equation model was used to test the proposed model. According to the findings, the reliability and quality of the information affect the purchase intention positively and significantly, while the perceived risk affects the purchase intention negatively and significantly.
