论文标题
道德情绪塑造了社交媒体上共同19的病毒性的病毒性
Moral Emotions Shape the Virality of COVID-19 Misinformation on Social Media
论文作者
论文摘要
尽管虚假的谣言对成功克服共同19的大流行构成了威胁，但对在线社交网络中谣言的理解 - 即使对于非危机情况，也仍处于起步阶段。在这里，我们分析了由Twitter由Twitter的Covid-19谣言组成的大型样本，这些样本已由第三方组织进行了事实检查。该数据包括n = 10,610个谣言级联，已转发超过2400万次。我们调查了Covid-19的错误信息是否比真理传播更多的病毒性以及是否可以通过他们所携带的道德情绪来解释真实与虚假谣言的差异。我们观察到，平均而言，Covid-19的错误信息比真实的信息更有可能流行。但是，道德情绪会节省真实性的效果：如果源推文嵌入了大量其他启示的情感词，则虚假谣言比事实更具病毒性，而更多的自我意识情感词与病毒较少的传播有关。这种影响既是健康的错误信息，又是虚假的政治谣言。这些发现提供了有关虚假谣言如何传播的见解，并强调了在社交媒体内容中考虑情感家庭中情感的重要性。
While false rumors pose a threat to the successful overcoming of the COVID-19 pandemic, an understanding of how rumors diffuse in online social networks is - even for non-crisis situations - still in its infancy. Here we analyze a large sample consisting of COVID-19 rumor cascades from Twitter that have been fact-checked by third-party organizations. The data comprises N=10,610 rumor cascades that have been retweeted more than 24 million times. We investigate whether COVID-19 misinformation spreads more viral than the truth and whether the differences in the diffusion of true vs. false rumors can be explained by the moral emotions they carry. We observe that, on average, COVID-19 misinformation is more likely to go viral than truthful information. However, the veracity effect is moderated by moral emotions: false rumors are more viral than the truth if the source tweets embed a high number of other-condemning emotion words, whereas a higher number of self-conscious emotion words is linked to a less viral spread. The effects are pronounced both for health misinformation and false political rumors. These findings offer insights into how true vs. false rumors spread and highlight the importance of considering emotions from the moral emotion families in social media content.
