论文标题

学习过去,进化以供未来:基于搜索的时间感知推荐,并使用顺序行为数据

Learn over Past, Evolve for Future: Search-based Time-aware Recommendation with Sequential Behavior Data

论文作者

Jin, Jiarui, Chen, Xianyu, Zhang, Weinan, Huang, Junjie, Feng, Ziming, Yu, Yong

论文摘要

个性化的建议是现代电子商务的重要组成部分,在这里,用户的需求不仅以其个人资料为条件,而且还取决于他们最近的浏览行为以及一段时间以前进行的定期购买。在本文中,我们提出了一个名为“基于搜索的时刻推荐”(Starec)的新颖框架,该框架通过基于统一的基于搜索的时间吸引的模型来捕获用户不断发展的需求。更具体地说,我们首先设计了一个基于搜索的模块来检索用户相关的历史行为,然后将其与她最近的记录混合在一起,以馈入时间感知的顺序网络,以捕获其时间敏感的需求。除了从她的个人历史中检索相关信息外,我们还建议搜索和检索类似的用户记录作为附加参考。所有这些顺序记录都进一步融合在一起,以提出最终建议。除了这个框架之外,我们还开发了一个新颖的标签技巧,该技巧使用以前的标签(即用户的反馈)作为更好地捕获用户浏览模式的输入。我们对针对最新方法的点击率预测任务进行了三个现实世界的商业数据集进行了广泛的实验。实验结果证明了我们提出的框架和技术的优势和效率。此外,X公司的每日项目推荐平台上的在线实验结果表明,在其两个主要项目建议方案中,Starec的平均绩效提高了约6%和1.5%。

The personalized recommendation is an essential part of modern e-commerce, where user's demands are not only conditioned by their profile but also by their recent browsing behaviors as well as periodical purchases made some time ago. In this paper, we propose a novel framework named Search-based Time-Aware Recommendation (STARec), which captures the evolving demands of users over time through a unified search-based time-aware model. More concretely, we first design a search-based module to retrieve a user's relevant historical behaviors, which are then mixed up with her recent records to be fed into a time-aware sequential network for capturing her time-sensitive demands. Besides retrieving relevant information from her personal history, we also propose to search and retrieve similar user's records as an additional reference. All these sequential records are further fused to make the final recommendation. Beyond this framework, we also develop a novel label trick that uses the previous labels (i.e., user's feedbacks) as the input to better capture the user's browsing pattern. We conduct extensive experiments on three real-world commercial datasets on click-through-rate prediction tasks against state-of-the-art methods. Experimental results demonstrate the superiority and efficiency of our proposed framework and techniques. Furthermore, results of online experiments on a daily item recommendation platform of Company X show that STARec gains average performance improvement of around 6% and 1.5% in its two main item recommendation scenarios on CTR metric respectively.

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