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Arctic icebergs, unconstrained sea ice floes, oil slicks, mangrove drifters, lost cargo containers, and other flotsam are known to move at 2-4% of the prevailing wind velocity relative to the water, despite vast differences in the material properties, shapes, and sizes of objects. Here, we revisit the roles of density, aspect ratio, and skin and form drag in determining how an object is driven by winds and water currents. Idealized theoretical considerations show that although substantial differences exist for end members of the parameter space (either very thin or thick and very light or dense objects), most realistic cases of floating objects drift at $\approx$3% of the free-stream wind velocity (measured outside an object's surface boundary layer). This relationship, known as a long-standing rule of thumb for the drift of various types of floating objects, arises from the square root of the ratio of the density of air to that of water. We support our theoretical findings with flume experiments using floating objects with a range of densities and shapes.