论文标题
在线健康意识运动的影响：国家饮食失调协会案例
Impact of Online Health Awareness Campaign: Case of National Eating Disorders Association
论文作者
论文摘要
全国饮食失调协会每年都会举办一周，在此期间，它在社交媒体上发布内容，旨在提高人们对饮食失调的认识。衡量这些动作的影响对于最大化此类干预措施的有效性至关重要。本文是为了模拟与NeDawareness内容互动的用户行为的变化。我们发现，尽管受欢迎的影响者参与了竞选活动，但政府和非营利性账户吸引了最多的转发。此外，研究了与此内容相关的用户的推文语言，我们发现有关妇女，家庭和焦虑的语言类别在干预后的15天内以及有关隶属关系，提及他人的参考和积极情绪的类别在15天内得到更多提及。我们最终对未来的运动和讨论该方法的局限性产生了可行的影响。
National Eating Disorders Association conducts a NEDAwareness week every year, during which it publishes content on social media and news aimed to raise awareness of eating disorders. Measuring the impact of these actions is vital for maximizing the effectiveness of such interventions. This paper is an effort to model the change in behavior of users who engage with NEDAwareness content. We find that, despite popular influencers being involved in the campaign, it is governmental and nonprofit accounts that attract the most retweets. Furthermore, examining the tweeting language of users engaged with this content, we find linguistic categories concerning women, family, and anxiety to be mentioned more within the 15 days after the intervention, and categories concerning affiliation, references to others, and positive emotion mentioned less. We conclude with actionable implications for future campaigns and discussion of the method's limitations.
