论文标题

Laculturanonsiferma -uso u uso e la diffusione degli hashtag delle istituzioni curturali curturali italiane durante il ligeo di di lockdown lockdown

LaCulturaNonSiFerma -- Report su uso e la diffusione degli hashtag delle istituzioni culturali italiane durante il periodo di lockdown

论文作者

Carlino, Carola, Nolano, Gennaro, di Buono, Maria Pia, Monti, Johanna

论文摘要

该报告对意大利文化遗产机构使用的#hashtags进行了分析,以在意大利的Covid-19锁定时期促进和传达文化内容。已经建议使用社交媒体来支持和吸引用户的几项活动。这些活动中的大多数都呈现一个或多个#hashtags,这些#hashtags有助于汇总内容并在特定主题上创建一个社区。结果表明,一方面,意大利机构在适应大流行的情况方面非常积极,而另一边则用户对拟议活动的参与非常积极地增加了反应。

This report presents an analysis of #hashtags used by Italian Cultural Heritage institutions to promote and communicate cultural content during the COVID-19 lock-down period in Italy. Several activities to support and engage users' have been proposed using social media. Most of these activities present one or more #hashtags which help to aggregate content and create a community on specific topics. Results show that on one side Italian institutions have been very proactive in adapting to the pandemic scenario and on the other side users' reacted very positively increasing their participation in the proposed activities.

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